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REEBOK AND RUSSIAN OLYMPIC COMMITTEE SIGN SPONSORSHIP AGREEMENT

STOUGHTON, Mass., Jan. 13 /PRNewswire/  Reebok International Ltd. (NYSE: RBK) together with the Russian Olympic Committee today announced a multiyear sponsorship get Russian athletes to teach and compete in Reebok performance footwear and apparel. The sponsorship includes agreements with 20 Russian sports federations, including track field, basketball, soccer, gymnastics and team handball.

"This is definitely a historic sponsorship agreement," said Paul Fireman, chairman and chief executive officer of Reebok. "Russian athletes are enormously successful additionally, the Russian Olympic Committee is entering a whole new era that more victories are hoped for. Reebok is proud to affix along with the Russian Olympic Committee, its coaches, trainers and athletes in furthering the creation of sports in Russia," he was quoted saying.

"Sponsoring the Russian Olympic team is really a most important point of one's global strategy but will allow us to reach our goal being the dominant performance sports and fitness brand worldwide by 1995," said Fireman. "Russia and Eastern Europe represent significant markets for Reebok products. With Russia's leading athletes competing in Reebok additionally, the brand becoming highly visible all over the Republic, we expect folks will construct a strong attachment オークリー サングラス正規品 to Reebok," Fireman said.

"The Reebok brand is considered and revered during the world" said Vitaly Smirnov, president of your Russian Olympic Committee. "Reebok has demonstrated its resolve forpersistance to developing some of the most advanced athletic footwear technologies, and our athletes 're looking to training and competing in Reebok products at world and European championship events and also Olympic Games," he was quoted saying.

The sponsorship agreement while using the Russian Olympic Committee coincides with Reebok's global ナイキエアジョーダン introduction of one's performance sports logo. The company will show up prominently on Reebok footwear and apparel giving organization greater visibility at major sports competitions.

The emblem is required to debut on uniforms Reebok is designing for Russia's national soccer team. national team in the future in Florida and California. Russia's track and field team may even compete in Reebok footwear and apparel in March from the World Indoor Championships in Toronto and World Championships in Stuttgart in August.

On the 1992 Summer Olympics in Barcelona, athletes on the Commonwealth of Independent States won greater than 100 medals. Approximately 80percent of these medals were won by Russian athletes.

"An important portion of Reebok's product design and development process is handling leading athletes and coaches around the globe," said Roberto Muller, president of Reebok's Sports Division, who was simply in Moscow to sign the agreement with the Russian Olympic Committee.

As well as the new sponsorship agreement while using the Olympic Committee, Reebok's presence in Russia will incorporate an example store that could be scheduled to unwrap in Moscow this Spring. Reebok products can also be available from your Olympic Shops that can be opening at the moment throughout the Republic of Russia.

Reebok International Ltd., headquartered in Stoughton, Mass., is actually a leading worldwide designer, marketer and distributor of sports, fitness and lifestyle products, including footwear and apparel. Distribute key operating unit would be the Reebok Division such as such makes as Weebok(R), BOKS(tm), Higher than the Rim(R) and エアジョーダン Tinley(tm). Youre able to send other principal divisions are AVIA(R) also, the Rockport Company(R).
 
 
 
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